Expanding our Reach Through Public Image
Juliet Altenburg, D7390 District Public Image Chair
One of Rotary International’s strategic priorities is “expanding our reach”. We do this by educating our communities on the impact we have through our service, and the many activities we engage in. Expanding this reach leads to increased membership so we can increase our impact in the world.
In an effort to foster public image efforts and grow membership, our District now has a Public Image Committee. These dedicated members are focused on increasing the visibility of Rotary in our District through support of clubs and other public image efforts. Thank you to the following Rotarians who are part of the team:
District Public Image Chair, PDG Juliet Altenburg, Mechanicsburg-North
DG Mary Brunski – Carlisle
Dave Davies – York-North
Abigail Spangler – Palmyra
DGE Rebecca Zalit – Palmyra
Melissa Kopp-Smith – D7390 Passport
We are looking for more Rotarians who can share their public image talents with us! Examples of talents we are seeking include video creation, Canva expertise with creating images, and any professional background in the PR industry. Contact PDG Juliet at DGJuliet2022@QRPC.com for more information.
Rotary International and Zone 32 Resources
There are quite a variety of public image resources available to clubs for use from Rotary International. One great hub of information is: https://my.rotary.org/en/knowledge-and-resources/resources-and-reference/public-image. Another great resource is our Zone 32 Public Image Team. Head to the Zone 28/32 website, Public Image section to learn more: https://portal.clubrunner.ca/50077/sitepage/public-image/public-image . You will find recordings of past public image webinars there and much more! Our Zone 32 Public Image Coordinator is Amy Sheller. Her latest update is below.
Zone 32 Updates & Resources
- Want to get media attention for your Rotary club, project, or event? Check out the newly redesigned Rotary Press Center:
- 📰Whether you're a member, blogger, podcaster, or journalist, the Press Center has everything you need: 📸 Photos & videos 📝 Fact sheets 🌍 Global coverage in the "Highlights" section 🎤 Info on Rotary’s celebrity ambassadors 📣 Latest press releases & media contact details
- Use the Press Center to enhance your stories and share them with the world. New features are being added regularly—so visit often!
- August is Membership & New Club Development Month! Leverage Public Image tools to engage & grow your club’s membership. Such as:
- Print “What is Rotary?” wallet cards for each member of your club and have a contest to see who can hand out the most in six months.
- On August 12th encourage members to share Rotary or Rotaract “Proud Member” graphics (attached) on social media. Let’s create a flood of Rotary Stories & graphics on social media! Tag your club or district and use #RotaryZones28&32
- Spotlight members in your social posts — include their photo and why they joined Rotary.
- For more inspiration Check out this great article to energize your club and grow membership
District Public Image Resources
Head to the District Website President resources for 25-26 to see the latest district resources on Public Image!
- Updated District 7390 Billboard Program - Thanks to the generosity of Lamar Advertising our District will continue its digital billboard program. For just $100 a club will get 2 weeks of a Lamar digital billboard in their region. Find out more HERE.
- Media Contacts and Informational document - You will find 2 documents on this site with media contacts that were compiled last year.
Be a Guest on Good Day PA
abc27 WHTM has a TV program called Good Day PA. Many clubs have enjoyed airtime on their program to talk abut fundraisers and club service activities. Apply by filling out their on-line form: https://www.abc27.com/be-a-guest/ Once the program is aired the club will get the video to further use with their promotion. A win-win!